Since 2000, Pantone have designated a ‘colour of the year’ in a bid to reflect the current mood of the cultural zeitgeist. For this year, the result has been announced as Ultra Violet – a ‘dramatically provocative and thoughtful purple shade that points us toward the future’ according to their official website. This follows on nicely from last year’s selection greenery, a bright, liberating shade of yellow-green symbolising in part the need for environmental awareness moving forwards.
Many fashion experts, interior designers, florists and manufacturers quickly correlate their output with the reveal. However, if purple really isn’t your thing, Pantone have also disclosed an extended list of other themes set to play a big part in 2018. These are:
Resourceful: A simple palette made up of complementary blue and orange colours.
Verdure: Combining vegetal colours like Celery with berry-infused purple and eggshell blue.
Playful: Fun, trippy shades such as bright yellow and lime popsicle.
Discretion: Subtle hues such as Elderberry and Hawthorne Rose that signify a sense of strength.
Far-fetched: Blending earthy hues such as Cornsilk Yellow with rosy tones.
Intricacy: A palette of neutral metallics with accents of holly-berry red and yellow sulphur.
Intensity: Balancing an array of bold colours with black and gold to showcase resiliency.
TECH-nique: Bright turquoise, pink and purple colours anchored with whites and almonds.
The range was described in further detail by Pantone Institute director Leatrice Eiseman, speaking at the International Home + Housewares Show. As a colour trends expert, she studies various forms of fashion, art, pop culture, architecture and commercialism from around the world, formulating a pattern of which shades capture the current ambience. With this, Pantone can recognise the colours that are most likely to be receptive to consumers.
During her talk she mentions that: “Metallics we know are classic, but they have really moved over into neutrals,” whilst she also predicted a continued infatuation with iridescence since “the human eye can absolutely not avoid anything pearlized or translucent.”
Likewise, a major shift will occur from pastels to intense colours. She continued: “Intense colours seem to be a natural application of our intense lifestyles and thought processes these days.”
Back in September, Pantone also released their ‘Fashion Color Trend Report’ for Spring 2018. It made some bold predictions for the patterns fashion designers are likely to utilise in their upcoming spring collections. The palette reflects on the shifting attitudes towards self-expression and a ‘consumer desire to experiment with colour all year round.’
Eiseman commented on the Pantone approach here as well, going on to say, “In order to reflect the consumers’ ongoing fascination with colour, we broadened the direction for Spring 2018 to show where hues are headed by including 12 outstanding call out colours as well as four spring classics.” Below is a run-through of the full list, which includes the eventual Colour of the Year winner, ultra violet.
- Cherry Tomato
- Little Boy Blue
- Chili Oil
- Pink Lavender
- Blooming Dahlia
- Ultra Violet
- Spring Crocus
- Sailor Blue (Classic)
- Harbour Mist (Classic)
- Warm Sand (Classic)
- Coconut Milk (Classic)
Colour Of The Year: Ultraviolet
For those amongst us who have a love of purple, the choice of Ultraviolet as colour of the year is great news. Plus with both warm and cool tones this shade can fit well with a wide range of others, from bright and bold colours to pastel, muted and metallic.